Free Ebook American Icon: Alan Mulally and the Fight to Save Ford Motor Company
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American Icon: Alan Mulally and the Fight to Save Ford Motor Company
Free Ebook American Icon: Alan Mulally and the Fight to Save Ford Motor Company
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Product details
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Audible Audiobook
Listening Length: 14 hours and 45 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Tantor Audio
Audible.com Release Date: June 4, 2012
Whispersync for Voice: Ready
Language: English, English
ASIN: B0088L58X2
Amazon Best Sellers Rank:
In 2006, Ford brought in Alan Mulally to help rescue Ford Motor Company from itself. Mulally’s first task was to change Ford’s management style from “every man for himself†to “every man for Fordâ€. Ford management’s transition from hiding problems (so you didn’t get fired) to acknowledging problems (so you could fix them) could only happen as the braver managers took the leap of faith that Mulally wouldn’t fire them for admitting the serious problems that existed within their own areas of responsibility. Reading about that process was interesting on its own; but, as I was reading, I was also thinking “these guys don’t yet know that the Great Recession is comingâ€. That event took the drama of Ford’s attempts to survive its past missteps to a whole new level. Wonderful, interesting and exciting book about Alan Mulally, Ford Motor Company, the auto industry and corporate America.
Growing up in the Detroit area I've seen Ford both at their best and their worst. Their incredible transformation over the last decade was nothing short of incredible. This reads more like an intrigue novel than a history lesson and really holds your attention. This, combined with Once Upon a Car and Taken for a Drive are some of the best auto industry books I've ever read.
I have to confess that this book was a complete stunner. I purchased it hoping to get a decent idea of what Ford went through during the economic crisis of 2006-2009, but this book proved to be a detailed, engrossing story that I could barely put down. Anyone who follows the news is well aware of the debacle that was the US auto industry in 2007, but Hoffman provides such depth in describing the issues facing the industry and the corporate in-fighting that it almost reads like fiction.You are instantly endeared to Bill Ford as a man that can put aside his own ego for the good of the company he loves, and you root for Alan Mullaly throughout the book even though we already know Ford made it through to the other side. His belief in his system and his ability to completely change the corporate culture of a multi-national company are truly inspiring.Outside the story itself, there are all sorts of interesting factoids to be found such as how the common stock was set up to ensure the Ford family maintained voting rights, and how neither Chrysler or General Motors would've survived if President Obama had stuck to President Bush's original requirements. The book delivers on so many different levels. I highly recommend to anyone with an interest in business or just an interest in a great story.
Author Bryce Hoffman details the incredible American comeback story of Ford Motor Company. His focus is largely on Alan Mulally, whom Ford hired away from Boeing in September 2006 to take over as their New CEO. Hoffman chronicles the events leading to Bill Ford's decision to step down as CEO and go outside the company and the auto industry to hire Mulally.The author describes the changes Mulally made to Ford's corporate culture as well as the approach he took to changing the mentality and necessity to work together for the survival and future of the company. Hoffman narrates the risks the company had to take to be able to keep it running. I especially relished the narrative of the three auto industry CROw's appearance before the Congressional and Senate hearings on the fall of 2008, when General Motors and Chrysler were asking for a federal bailout to keep those two automakers alive.Hoffman takes the reader into 2011 at a time when Ford was back in the black and on much stronger ground. He gives Mulally much of the credit for this amazing turnaround, but also praised Bill Ford and the other heirs of Henry Ford. Hoffman gives credit to many others within Ford for their courage and contributions to the comeback. This was the most interesting and enlightening books I've read about the American auto industry.
I'm enjoying reading about Alan Mulally.CEOs, CFO's, COOs, mid-level managers and especially consultants--there's something for everyone in this book.Some of my favorite points:1. Bill Ford was humble and willing to step away and letting someone else take over. He was great in keeping the family unified during thick and thin.2. What can we say about Mulally that hasn't been written elsewhere? I loved reading about the BPR process and his One-Ford strategy. He didn't just clean house either. He made a change here and there. A couple leaders left on their own. A couple were elevated. There's much we can learn about Mulally's leadership style.3. The bailouts - I found myself getting frustrated as I re-lived the bailouts of GM and Chrysler. Ford was at a complete disadvantage once the government took control of GM. Yet, Ford stuck to their plan.4. And speaking of that recession, it's as though Mulally had to navigate not one, but two turnarounds.That one and their serious issues when he first came on board in 2006.5. We know the rest of the story. Mark Fields is now the new CEO. Mulally embraced his abilities from day one. So this has a great ending. The fire didn't go out through a changing of the guard.I'm still amazed at how one person could change a leviathan in a stodgy industry. Sure, he built a team and had the full support of the Chairman. But this guy was/is unreal.I thought Gordon Bethune was legendary. I think Mulally's accomplishments are even more impressive since he turned around Boeing too.I also recommend the Audible version too as I listened to it while reading the Kindle version.
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